We will build a world-class, results oriented culture based on
our key values through which we will grow more rapidly than our
competitors by providing customers and consumers with solutions
they want to capture, store, process, output and communicate images
to people and machines anywhere, anytime.
We will derive our competitive advantage by bringing differentiated,
cost-effective solutions to the marketplace quickly and with flawless
quality through a diverse team of energetic employees with the
world-class talent and skills necessary to sustain Kodak as the
World Leader in Imaging.
In this way, we will achieve our fundamental objective of
Total Customer Satisfaction
and our consequent goals of
Increased Global Market Share and Superior Financial Performance