Kodak is injecting a massive £5 million media spend into high profile national TV during 2002 to build awareness of the Kodak Pictures Processing Service.
The ads will run over key D&P periods of the year - Easter, Bank Holidays, Summer and Christmas - to drive footfall and fuel sales on the high street. Kodak advertising has a proven track record for driving consumers in-store asking for the Kodak brand and as a result retailers should anticipate high demand for Kodak Pictures services during 2002.
This high profile advertising campaign will also support Kodak's new wave of heavyweight promotions for 2002, which offer retailers the opportunity to drive sales and create interest throughout the whole year with a different promotion coming into play every few weeks.
Bigger Pictures At No Extra Cost
Kicking off the year with a bang is a real added-value promotion, which offers the chance to trade up from 4" x 6" (10cm x 15cm) 35mm prints. Consumers taking their 35mm films in for processing with Kodak Pictures until 14 March 2002 will receive standard 5" x 7" (13cm x 18cm) prints for the same price as small 4" x 6" prints.
"We were tremendously successful in increasing consumer interest for Kodak Pictures dealers during the whole of 2001 and this year we anticipate even higher footfall as a direct response to the TV campaign," said Helen Plumb, Brand Manager for D&P, Kodak's Consumer Imaging Division. "We ran the 'Bigger Pictures' promotion twice last year and it was hugely successful in permanently increasing the percentage of Kodak Pictures customers who ordered 5" x 7" (13cm x 18cm) as standard and thereby average order value."
Free POS Kit
To help create impact in-store, retailers can take advantage of a free POS kit consisting of a range of quality eye-catching POS items including A board poster, A4 counter card, A4 poster and till wobbler.
For further information on the 2002 plans for Kodak Pictures, retailers should contact their local Kodak representative.
Kodak is a trade mark
Kodak and infoimaging
The Kodak Pictures promotional calendar during 2002 will help drive the growth of services/media, a key component of infoimaging. Infoimaging is a $225 billion industry created by the accelerated convergence of image science and information technology. Infoimaging unites three closely related imaging markets - devices, infrastructure and services/media such as Kodak Pictures Processing Service - providing consumers with more ways to take, store and share pictures than ever before.