Pharmacy retailers across the UK and Ireland can look forward to a significant increase in film sales this year with Kodak's latest added-value offer, which is exclusive to the pharmacy sector and available through Chemist Brokers. Special price-marked packs of Kodak Gold 200 film will present an irresistible saving to the consumer by offering 24-exposures for only £2.99 (normal RRP £4.29) during key selling periods of the year.

"This latest offer is set to repeat the success of our exclusive £3.29 pack which proved extremely popular amongst consumers," said Julie Wood, Channel Marketing Manager, Kodak's Consumer Imaging Division. "Sales of 200-speed film continue to be extremely strong within this sector and now with a price of only £2.99 for the No. 1 photographic brand, pharmacy retailers can be confident of higher sales when stocking this unique Kodak offer."

Good merchandising is key to driving volume sales and to help create maximum exposure in-store, this exclusive promotion is available in an eye-catching counter merchandiser holding 20 films. In addition, high impact POS in the form of an A3 poster and till wobbler will make sure no-one misses this added-value opportunity.

The first availability of the £2.99 offer during 2002 will be late-March in time for Easter, the first key selling period of the year for photography.

For further information on how to order, pharmacy retailers should contact Julie Shervill at Chemist Brokers on 02392 222579.

Kodak and Gold are trade marks

Gill Green
Consumer Imaging
Tel: 01442 844418
Fax: 01442 844680