Consumers have until mid-June to take advantage of a great value promotion from Kodak Pictures, which offers the opportunity to try Kodak Picture CD for only £2 - a tremendous saving of £3 over the normal RRP. Kodak is supporting the promotion with 30-second national TV ads for Kodak Pictures over the Jubilee Weekend featuring Kodak Picture CD to fuel consumer interest and drive sales.

With Kodak Picture CD consumers can get into digital photography without changing their camera or the way they take pictures. They receive their prints back in the traditional way plus a set of digital photos on CD to experiment with at home, quickly discovering how easy it is to share photos by e-mail, enhance and print them.

"This latest promotion is designed to encourage consumers to try Kodak Picture CD and experience the benefits for themselves," said Charles Cann. "The power of Kodak TV advertising to drive consumers in-store looking for Kodak products is well proven and as a result of the ads over the Jubilee Weekend, retailers should plan to take advantage of Kodak's investment in TV to capture new business and profit opportunities."

Retailers interested in offering a Picture CD service should talk to their local Kodak representative or for more information visit Kodak online at: http://www.kodak.co.uk/go/picturecd

Kodak is a trade mark

Jennie Wild
Consumer Imaging
Tel: 01442 844940
Fax: 01442 844680