Retailers were invited on board the Kodak trailer for comprehensive equipment demonstrations, hands-on experience and the opportunity to discuss the challenges of digital technology with members of Kodak's Consumer Imaging Division.
"We found a keen interest surrounding digital imaging across the country and retailers told us how useful it was to see and handle the equipment at close quarters," said Mandy Howe, Digital Equipment Brand Manager, Kodak's Consumer Imaging Division. "The whole exercise was hugely successful and we plan to repeat it again this year, probably in November. Kodak is serious about photofinishing equipment and kiosk solutions and Photokina this year will see the launch of a number of innovations. Another Roadshow will provide the ideal opportunity for retailers to get hands-on experience shortly after launch."
Retailers interested in finding out more about plans for the next Kodak Roadshow should contact 01442 844543.
Kodak is a trade mark