“Whether its action or luxury they are looking for, consumers will love the 007 Experiences, which include a Trip to Iceland, Tank Driving, a Tiger Moth Flight and Spa Day,” said Clare Rae, Marketing Manager, Kodak’s Consumer Imaging Division. “As excitement builds towards the November launch of the film and following its release we anticipate a huge entry from would-be Bonds, and retailers should look to capitalise on Kodak’s investment and the hype generated by the film.”
Kodak is a promotional partner to this latest blockbuster, the 20th Bond film, which was shot on Kodak motion picture stock and includes Kodak cameras as part of the action. Retailers can fully maximise this tremendous opportunity to increase sales by giving prominence in-store to the special merchandisers and impactful POS highlighting the promotion and supporting Kodak’s added value offers around Kodak film and single-use cameras.
Entry to “Win a 007 Experience” couldn’t be simpler. Consumers just pick up an entry form from the special merchandisers when they purchase Kodak films or single-use cameras. They complete the form, which includes three questions plus a tie-break, and send it to the promotion address together with the original till receipt as proof of purchase. Closing date for receipt of entries is 28th February 2003. Thousands of cinema tickets can also be won for those not lucky enough to snatch one of the top prizes.
Merchandisers and POS will be available from the beginning of October and retailers should talk to their Kodak representatives or Kodak supplier for further details.
Kodak is a trade mark