Kodak UK & Ireland
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Press Releases 2003
Press Releases 2002
Key Personnel

September, 2002

New Kodak Max Digital Camera Battery Offers Up to 3X The Pictures Than Any AA Alkaline Battery In A Digital Camera

Eastman Kodak Company has announced the introduction of the new Kodak Max Digital Camera Battery, a high-performance battery that lasts up to three times longer than AA alkaline predecessors in digital cameras. Longer battery life translates into greater convenience and more picture opportunities.

The non-rechargeable Kodak Max Digital Camera Battery offers the following benefits:

  • The longest life AA alkaline battery (up to 3X the pictures) in a digital camera
  • Convenience (no need for charging or chargers)
  • Excellent value (less expensive than AA lithium batteries)

In a series of tests, Kodak Max Digital Camera Batteries were compared with the AA-size high-drain alkaline batteries most often used in digital cameras. Results showed the Kodak battery enabled people to take up to three times the pictures than any AA alkaline battery in a digital still camera. This translates into 150 pictures with the new Kodak product versus approximately 40-50 pictures with a set of AA premium alkaline batteries when tested in a Kodak EasyShare DX3600 Zoom Digital Camera.

“Our new Kodak Max Digital Camera Battery addresses a top concern among digital camera users – battery life,” said James DeJager, Technical Director for Consumer Imaging’s Battery business. “As a long-time leader in the design and manufacture of digital camera products, including batteries, Kodak has delivered yet again a cutting-edge advance that makes the digital imaging experience easier than ever for consumers.”

The AA-sized non-rechargeable oxy-alkaline battery fits almost 50 percent of digital cameras in Europe and worldwide.

The Kodak Max Digital Camera Battery joins the company’s portfolio of high-performance batteries including: Kodak Max Alkaline Batteries, Kodak Max Rechargeable Batteries and Kodak Max Lithium Batteries.

The Kodak Max Digital Camera Battery will be available from October 2002 at RRP £7.99.

(Kodak and Kodak Max Digital Camera Batteries are trademarks of the Eastman Kodak Company)

For further editorial information, please contact:

Jennie Wild
Consumer Imaging
Tel: 01442 844940
Fax: 01442 844680