Throughout the summer Kodak is supporting the Kodak Pictures brand with a massive £7 million investment in high profile TV advertising. Designed to drive footfall into outlets offering the Kodak Pictures processing service during the busiest period for D&P in the year, the campaign theme delivers the message “Whatever you take, take it to Kodak Pictures.”

Two brand new creative executions will spearhead this latest Kodak TV campaign the first of which broke in April, and focuses on the importance for consumers to choose the right processing outlet for their memories. The second breaks in June and for the first time in the UK is dedicated to Kodak Picture CD and how it’s the easy way for consumers to get digital photos from their film without changing the way they take pictures. Both ads are designed to emphasise the benefits of using Kodak Pictures outlets and to drive additional consumer traffic.

“ The power of Kodak advertising to drive consumers in-store asking for the Kodak brand is well proven and we expect this new TV campaign to be equally successful in driving sales throughout the key summer period,” said Clare Rae, Marketing Manager Capture and Communications, Kodak’s Consumer Imaging Division. “The campaign is an integral part of Kodak’s plans for high investment and increased focus on photo processing this year. The ads will appear across a five-month period during high profile programmes and retailers should anticipate increased business as a direct response to this campaign.”

For further information on the 2003 promotional plans for Kodak Pictures, retailers should contact their local Kodak representative.

Kodak is a trade mark.

For further information, please contact:
Jennie Wild
Consumer Imaging
Tel: 01442 844940
Fax: 01442 844680