August 2003 - Kodak is again driving the Christmas gift market with the launch of a brand new range of gift packs for Kodak Advantix cameras. Available from 1st September 2003, the collection is even better than before, featuring new contents and a new design, which allows the consumer to see the camera from all angles.
Four cameras from the highly successful T-range of Kodak Advantix cameras make up the 2003 range, each highlighted in a different colour to create additional impact when displayed in–store. Prices range from RRP £24.99 to RRP £54.99 to suit all pockets and offer excellent added-value at no extra cost to consumers. Each gift pack will contain the camera, strap, pouch, batteries and instruction booklet as well as two rolls of Advantix Ultra film (one roll with T30), and an attractive photo holder.
The 2003 range includes:
- Kodak Advantix T30 Auto Camera - £24.99
- Kodak Advantix T40 Auto Focus Camera - £29.99
- Kodak Advantix T60 Zoom Camera - £49.99
- Kodak Advantix T70 Zoom Camera - £54.99
Christmas is the strongest season for camera sales as they make ideal gifts and Kodak will be supporting the launch with a special Buy One, Share One promotion to drive sales. Consumers purchasing a Kodak Advantix T60 (RRP £49.99) at selected retailers will get a Kodak Advantix T30 (RRP £24.99) absolutely free.
“ The new gift packs have tremendous visual appeal and we are confident that consumers will love them,” said Tom Peace, Brand Manager for Advantix cameras. “Our gift packs have proved a winner at Christmas over the past few years and prominent display and secondary sitings will be vital in generating sales.”
To help create impact in-store, a range of eye-catching floor and counter merchandisers and POS material is available. Gift packs are available now and merchandisers and POS will be available from 1st October 2003. Retailers should talk to their local representative or supplier about placing an order well in advance of the Christmas build-up.
Kodak, Ultra and Advantix are trade marks
For further information, please contact:
Jennie Wild
Consumer Imaging
Tel: 01442 844940
Fax: 01442 844680
